The Business Case for Singles: Q & A Subscribe to A Single Insight: The Science of Solos A Single Insight: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda Kramer in my […]
Category: A Single Insight
Subscribe to A Single Insight Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening for singles. Anyone who has […]
By Peter McGraw Subscribe to A Single Insight: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone participation in 25 public activities. […]
Singles are Fueling the World’s Biggest Day of eCommerce By Peter McGraw Subscribe to A Single Insight What started as a small celebration of single living at a Chinese university has turned into a global demonstration of the buying power of singles. Partnered people have Valentine’s Day and New Year’s Eve, and families have pretty […]
Subscribe to A Single Insight Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United States who are unmarried—nearly 50% […]
Peter McGraw’s latest project is launching Monday.