In a recent post, I mentioned the Gap logo debacle. Here is a fun contest that the creators might want to enter: How low can you logo? Deadline is 12/8/2010. This one, perhaps, is my favorite:
Month: November 2010
Flash post: What the airlines don’t want you to know.
In a recent post, I discussed how airlines have lengthened the amount of time they say your flight will take. As a result, our flight appears to be on time (or not terribly late) even though the actual flight time remains the same. After we discussed the practice in class, a student, Ben King, sent […]
Can you live an immoral life and make up for it right before you die?
George Newman, a post doc at the Yale School of Management, recently gave a talk at the Leeds School of Business. He and I had a chance to chat about his research, and I asked him about a paper that he published recently. The paper is related to the notion that death bed (aka end-of-life) […]
Another neuoromarketing publicity stunt?
I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are over-claiming again. In a press […]
How can you tell if you have ESP?
The subject of Extra Sensory Perception (ESP) came up in my class recently. According to a 2001 Gallup Poll, about 50% of the U.S. population believe in ESP. Few of my students were willing to admit publicly that they believe they can predict the future. Nonetheless, we had a spirited conversation about how to figure […]