Month: November 2010

Can you live an immoral life and make up for it right before you die?

George Newman, a post doc at the Yale School of Management, recently gave a talk at the Leeds School of Business. He and I had a chance to chat about his research, and I asked him about a paper that he published recently. The paper is related to the notion that death bed (aka end-of-life) […]

Another neuoromarketing publicity stunt?

I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are over-claiming again. In a press […]