More and more people are becoming aware that marriage is an overprescribed path to a good life. An observation reflected in rapidly changing demographics. One-hundred and twenty-eight million American adults are unmarried, and 25% of Millennials are projected to never marry.
It’s time for a new playbook.
Peter McGraw has three categories of projects related to living single—and living well.
1
Advocacy, including his podcast, forthcoming book, Solo community, show on Fireside, and solo clubs on Clubhouse.
2
Events and public talks, including the new-launch Solo Salon
3
Scholarly work, especially Single Insights: The Science of Solos and keynotes.
In the third installment in a series on the invention of marriage and cooperation, Peter McGraw speaks to Hillary Anger Elfenbein about something that makes cooperation more or less effective: emotional intelligence. — Listen to Episode #156 here Emotional
Compared to research on married people, there is little being done to investigate the well-being of single people. Fortunately, Geoff MacDonald, a social psychologist at the University of Toronto has turned his attention to examining singlehood. Peter McGraw is joined by
Three years ago today, I launched the Solo podcast (five episodes dropped during the last week of 2019) and changed my life. The project has exploded with media hits, the
The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers,
The Solo Show on Fireside show seeks to destigmatize single living and celebrate remarkable solos. Join him for weekly discussions about single living.
Solo Travel is the #1 “Travel” club on Clubhouse. It is also the #1 “Fun” club on Clubhouse.
Peter hosts 200k+ members in his Solo Clubhouse communities.
Are you looking to live a remarkable solo life, seeking tips when traveling alone, or working hard as a solo entrepreneur? If so, join his remarkable solo communities on Clubhouse. We are a supportive, positive community who wants to talk with you!
McGraw has started hosting events, most notably The Solo Salon.
In 18th century France, salons were private gatherings to discuss and debate politics and the emerging sciences. Salons spread throughout Europe and evolved to include music, poetry, and discussions of art, literature and aesthetics.
The Solo Salon is McGraw’s modern-day interpretation of these events—focusing on proud singles. More than a networking event or singles mixer, The Solo Salon brings together people who are unapologetically unattached to connect, learn, and be entertained.
Singles make up an increasing proportion of customers and employees. Yet, they are often overlooked by organizations focused on families.
Peter McGraw created Single Insights after seeing too many miss opportunities to serve his Solo podcast listeners, the 200,000+ members of his solo clubs on Clubhouse, and millions of other single adults. Using science, case studies, and large-scale surveys to reveal the distinct wants, needs, values, and lifestyles of solos.
Dr. Peter McGraw—a behavioral economist, business professor, and bachelor—knows singles and how they think, feel, and behave. His research provides managers, marketers, entrepreneurs, and sales people unique insights into this potential market. By understanding this huge, diverse group provides organizations opportunities to escape the competition.
