C.V.

More and more people are becoming aware that marriage is an overprescribed path to a good life. An observation reflected in rapidly changing demographics. One-hundred and twenty-eight million American adults are unmarried, and 25% of Millennials are projected to never marry.

It’s time for a new playbook.

Peter McGraw Life Remarkable Solo Interview Podcast
Peter McGraw Solo Podcast Dating Profiles Episode

the single person’s guide to a remarkable life.

In a world where most people get married, where do you turn for advice if you don’t want to settle down — for now or forever?

While many listeners of the Solo podcasts are “No Way” Solos who are not interested in dating (for now or forever), the “Just May” and...

While many listeners of the Solo podcasts are “No Way” Solos who are not interested in dating (for now or forever), the “Just May” and...

  Peter McGraw recently appeared on Lisa Dawn Hamilton’s podcast, Do We Know Things. A member of the Solo community suggested the episode would be...

  Peter McGraw recently appeared on Lisa Dawn Hamilton’s podcast, Do We Know Things. A member of the Solo community suggested the episode would be...

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In 18th century France, salons were private gatherings to discuss and debate politics and the emerging sciences. Salons spread throughout Europe and evolved to include music, poetry, and discussions of art, literature and aesthetics.

The Solo Salon is McGraw’s modern-day interpretation of these events—focusing on proud singles. More than a networking event or singles mixer, The Solo Salon brings together people who are unapologetically unattached to connect, learn, and be entertained.

Singles make up nearly half of customers and employees in the United States. Yet, they are often overlooked by organizations who are too focused on families.

Using science, case studies, and surveys to reveal the distinct wants, needs, values, and lifestyles of singles, Peter McGraw reveals the opportunities of the singles’ market.

Dr. Peter McGraw—a behavioral economist, business professor, and bachelor—knows singles and how they think, feel, and behave. His research provides managers, marketers, entrepreneurs, and sales people unique insights into this potential market. By understanding this huge, diverse group provides organizations opportunities to escape the competition.