Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What
The Science of Solos
Organizations are fixated on families—targeting them with products and promotions. By doing so, however, companies end up fighting for the same customers.
Yet there is another market that is overlooked and undervalued. Recognizing this large, diverse group of people provides unique opportunities to escape the competition.