Peter McGraw helps organizations that are struggling to delight customers and failing to stand out in a cluttered marketplace. As a behavioral economist who teaches MBAs by day and decodes comedy by night, McGraw presents inspiring business insights gleaned from the practices and perspectives of the masters of comedy—and most creative rule breakers. His entertaining lessons help organizations uniquely solve problems, craft messages that are impossible to ignore, and create ground-breaking products and captivating brands.
McGraw offers three keynotes that pull back the curtain into the creative world of stand-up, improv, and sketch comedy to reveal cutting-edge organizational insights. And he will never ask you to tell a joke.
Serious lessons in creativity and execution from comedy’s rebels
The world’s best businesses think differently in their pursuit of novel problem-solving. The world’s funniest people, too, think differently in their pursuit of laughs on command.
After more than a decade studying humor, sharing stages with comics, and hanging out with them in dingy green rooms, McGraw presents entertaining insights gleaned from the most creative rule breakers:
Innovation insights for organizations from people who don’t fit in organizations:
• How a simple “101” comedy trick used by Chris Rock, Ali Wong, and Anthony Jeslenik can overcome biases and reveal new business opportunities.
• Why Tina Fey and Amy Poehler’s approach to comedy is the model for the radical collaboration needed to implement creative solutions
• How Vaudeville and British music halls were at the leading-edge of the lean startup revolution.
• What tactics Mae West, Jim Gaffigan, and the writers of The Onion use to enhance inventive thinking.
Strategy and tactics gleaned from the genius and madness of the masters of comedy
Let the world’s funniest people show your organization how to drive growth and sustainable success. McGraw’s entertaining insights will help you uniquely solve problems, craft messages that cut through the clutter, and create ground-breaking products and captivating brands.
• Why smart businesses are building brands like Dave Chappelle, Joan Rivers, and Sarah Silverman in order to get ahead of the competition.
• How to develop Jerry Seinfeld’s comic-as-outside perspective in order to identify new growth opportunities and fearlessly smash the status quo.
• Why “It’s funny cause it’s true,” can be applied beyond stand-up to creating marketing communications that stand out.
• How to stop thinking of bugs as bugs—and turn them into (differentiated) features.
Fearless professional lessons from the world’s funniest people
What do comedians know about killing it in business? McGraw translates the habits of the world’s funniest people into powerful prescriptions for professional achievement – whether starting a new business, climbing the corporate ladder, or simply finding a way to enjoy work.
• What is the essential lesson of Bill Murray’s 1–800 number—and why saying “no” is often more important than saying “yes.”
• How the daily practices of Jerry Seinfeld and other great comedy writers can be used from the C‑suite to the sales floor to improve productivity and well-being.
• What Ellen DeGeneres, Steve Martin, and Groucho Marx can teach you about taking your career to the next level.
• The one tool every comedian carries at all times—and why your employees should carry it, too. (And, no, it is not a microphone.)
Dr. Peter McGraw is a behavioral economist and global expert in the scientific study of humor. He directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. McGraw is a business school professor who teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School. His work has been covered by The New York Times, Wall Street Journal, Harvard Business Review, NPR, BBC, and CNN.