Shtick To Business

Every ruler needs a court jester. Humour is anything but silly: it is an evolved and highly sophisticated evolutionary mechanism which allows brains momentarily to sidestep conventional hierarchies or assumptions in a way which would be impossible in a wholly serious (or automated) world. In today's over-earnest business culture, where it often pays to present oneself as being as Teutonically rational as possible, it is easy to disregard these momentary logical lapses. But, as Peter McGraw explains, we should often cherish them instead.

When I read the quote about me in this book, “Neal lacks the warmth you're used to seeing in a great stand-up comedian,” you can imagine my excitement about endorsing it. I do endorse it. Not warmly. You know how I am.

Shtick to Business takes insights from the world’s funniest people to show you all you need to know about business. Great comedians are constantly selling themselves, improving their product based on customer feedback, and differentiating themselves from the competition. Who cares if they sleep until noon & drink too much? Let successful comedians show you their secrets to success.

I've built a career on creating innovation designed to disrupt markets. Peter McGraw asserts that the best case studies are not entrepreneurs like me, but t-shirt wearing comedians working in dingy basements. I couldn't agree with him more. Shtick to Business is not only a fascinating deep dive into the psychology of the world's most creative minds, but also an exhaustive guide to applying those lessons to your business. A must-read for those looking to drive growth, progress, and sustainable success.

Shtick to Business will help you think differently, build critical professional skills, and make you laugh all at the same time. Get ready to learn from professional comedians, the all out rebels who—in many ways—have the toughest job in the world.