Shtick To Business by Peter McGraw Book Title

Shtick To Business

What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career

What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)—translates the genius and madness of the world’s funniest people into powerful prescriptions for professional success.

Amazon Best Seller

Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:

What Bill Murray and Groucho Marx know about career management.

Why Dave Chappelle and Joan Rivers are a blueprint for brand building.

What Tina Fey and Amy Poehler can teach you about leadership and teamwork.

How Jerry Seinfeld’s daily rituals made him the wealthiest comic alive.

The insights in Shtick to Business will help you improve innovation and outsmart the competition. You’ll build new skills—enhanced creativity, better decision making, and a marketing mindset—to launch a business, tackle tough management problems, and build a serious career. And you’ll never have to tell a joke.

Sign up to download the free workbook for Shtick To Business

Select Praise for Shtick to Business

Table of Contents

1. Reverse it

Act out: Not one. Not two. Three.

2. Step out of the Stream

Act out: Third Thoughts

3. Create a Chasm

Act out: An Audience of One

4. Cooperate to Innovate

Act out: Success by 1,000 Cuts

5. Write It or Regret It

Act out: Start Strong. End Stronger.

6. Work Hard or Hardly Work

Act out: Turn Down the Lights

7. Take a Bigger Stage

Act out: Getting from Yes to No