What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career
What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)—translates the genius and madness of the world’s funniest people into powerful prescriptions for professional success.
A global search for
what makes things funny
Part road-trip comedy and part social science experiment, a scientist and a journalist detail their epic quest to discover the secret behind what makes things funny.
Dr. Peter McGraw, director of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducts their own humor experiments along the way—to wince-worthy, hilarious, and illuminating results.