Month: May 2023

Representing Singles in Your Marketing Communications

Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to consider the same scenario. Whereas […]

Solo Book Club: Minimizing Marriage

Solo Book Club: Minimizing Marriage SOLO 167 | Minimizing Marriage

  Peter McGraw welcomes Laura Grant and Amy Gahran into the Solo Studio for the first ever Solo book club. They discuss Elizabeth Brake’s book: Minimizing Marriage: Marriage, Morality, and the Law. — Listen to Episode #167 here   Solo Book Club: Minimizing Marriage Welcome back, Amy. It’s good to see you again. Welcome back, […]