Month: December 2012

Meet the man who invented “Bow-chicka-bow-WOW!”

  Jordan Brady (Image credit: Luke Reznor) As part of our global expedition exploring what makes things funny, we’re grilling humorists about the science behind scoring laughs. (Previously published on Wired.com) You’ve likely spotted Jordan Brady in small roles on television shows like Baywatch, Dream On, Parker Lewis Can’t Lose and Who’s the Boss? Or […]

Does the color pink hurt anti-cancer campaigns?

I visited Erasmus University as part of my sabbatical. While there, I interviewed some of the faculty about their research. Here is the first interview, where I asked Marketing Professor Stefano Putoni about his research on gender identity. The question: Does the color pink hurt anti-cancer campaigns? (Apologies for my loud voice.) Stefano’s research highlights […]

Free research idea: Optical illusions and humor

On occasion, I will post a research idea that I don’t have time to pursue. Here is the first. I was recently visiting my friend, Marcel Zeelenberg (a man who knows how to live). He showed me this optical illusion: Marcel was quite pleased and thought the image was funny. I believe that optical illusions […]