Consumer Psych

The Business Case for Singles: Q & A

The Business Case for Singles: Q & A Subscribe to A Single Insight: The Science of Solos A Single Insight: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed

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Singles and Their Pets

Subscribe to A Single Insight Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening

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Alone Not at Home: What do Singles do Alone in Public?

By Peter McGraw Subscribe to A Single Insight: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone

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Singles are Fueling the World’s Biggest Day of eCommerce

Singles are Fueling the World’s Biggest Day of eCommerce By Peter McGraw Subscribe to A Single Insight What started as a small celebration of single living at a Chinese university has turned into a global demonstration of the buying power of singles. Partnered people have Valentine’s Day and New Year’s

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Introducing A Single Insight: The Science of Solos

Subscribe to A Single Insight Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United

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Comedians Will Be the Last People to Lose Their Jobs to Robots: Learn from the World’s Funniest People

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine.

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Pick a Fight: How Controversy Earn Fans for Your Brand

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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