The Business Case for Singles: Q & A Subscribe to A Single Insight: The Science of Solos A Single Insight: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed
Subscribe to A Single Insight Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening
By Peter McGraw Subscribe to A Single Insight: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone
Singles are Fueling the World’s Biggest Day of eCommerce By Peter McGraw Subscribe to A Single Insight What started as a small celebration of single living at a Chinese university has turned into a global demonstration of the buying power of singles. Partnered people have Valentine’s Day and New Year’s
Subscribe to A Single Insight Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine.
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/people-at-theater-713149/, Credit: Pexels / Monica Silvestre) Due to the pandemic, more people than ever are working from home. You may already
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made
Peter McGraw talks to Kinneret Lahad and Iris Schneider about the substantial costs that singles pay, subsidizing and supporting couples with gifts and attendance
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
