Consumer Psych

Comedians Will Be the Last People to Lose Their Jobs to Robots: Learn from the World’s Funniest People

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine.

May 14, 2021

How the Science of the Comedy Club Design Can Inspire You to Create a Better Space to Succeed

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/people-at-theater-713149/, Credit: Pexels / Monica Silvestre) Due to the pandemic, more people than ever are working from home. You may already

May 13, 2021

Pick a Fight: How Controversy Earn Fans for Your Brand

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made

April 20, 2021

Want to Build a Bolder Brand? Learn from Comedians and Create a Chasm.

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. It seems like every other week, there is a comedian in trouble for a joke. But those jokes are going to keep coming—as long

April 12, 2021

Working Remotely or Not, Operate Like an Improv Team

Working Remotely or Not, Operate Like an Improv Team The following is adapted from Shtick to Business. With the pandemic in play, millions of workers all over the world have been suddenly ousted from their normal workplaces. When a team that usually works face to face is forced to rapidly

April 21, 2020

Constrained by Corona? What Squeaky-Clean Comedians can Teach You about Being More Creative

Constrained by Corona? What Squeaky-Clean Comedians can Teach You about Being More Creative The following is adapted from Shtick to Business. Freedom is a common war cry if you are a thirteenth-century Scottish warrior, but great comedy can be built on a lack of freedom—and as it turns out, a great

April 18, 2020

Sneak peek at social media images for Shtick to Business

For better or worse, I am launching my book on April Fools’ Day. Find it on Amazon. With the pandemic, it is tough to find a way to cut through the clutter–and be sensitive to what is going on. Here is my attempt to create some cheeky social media graphics for

March 31, 2020

Shtick to Business is available for pre-order on Amazon

I am pleased to announce that (unlike toilet paper) my new book -Shtick to Business – is available for pre-order on the Amazon. What do comedians know about killing it in business? Just ask a behavioral economist (i.e., me) who teaches MBAs by day and decodes comedy by night. Dr.

March 14, 2020

October 21, 2021

More Solo Episodes

Podcast: I'm Not Joking

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Curtain Call

Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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December 30, 2020

More I'm Not Joking Episodes

Buy Peter's New Book

Amazon Best Seller

The Humor Code

Shtick to Innovation

Shtick to Marketing and Sales

Shtick to Success

Solo

The single person’s guide to a remarkable life

I'm Not Joking

A look at the lives
of funny people

Consumer Psych

Comedians Will Be the Last People to Lose Their Jobs to Robots: Learn from the World’s Funniest People

How the Science of the Comedy Club Design Can Inspire You to Create a Better Space to Succeed

Pick a Fight: How Controversy Earn Fans for Your Brand

Want to Build a Bolder Brand? Learn from Comedians and Create a Chasm.

Working Remotely or Not, Operate Like an Improv Team

Constrained by Corona? What Squeaky-Clean Comedians can Teach You about Being More Creative

Sneak peek at social media images for Shtick to Business

Shtick to Business is available for pre-order on Amazon

Podcasts

Podcast: Solo

I Love You, Man – Part 1

Podcast: I'm Not Joking

Curtain Call

Sign up to download
the free workbook for
Shtick To Business.

Amazon Best Seller

Amazon Best Seller

Shtick to Innovation

Shtick to Marketing and Sales

Shtick to Success

The single person’s guide to a remarkable life

A look at the livesof funny people

Consumer Psych

Sign up to downloadthe free workbook forShtick To Business.

Amazon Best Seller

A look at the lives
of funny people

Sign up to download
the free workbook for
Shtick To Business.