Consumer Psych

Comedians Will Be the Last People to Lose Their Jobs to Robots: Learn from the World’s Funniest People

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine.

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Pick a Fight: How Controversy Earn Fans for Your Brand

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made

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Working Remotely or Not, Operate Like an Improv Team

Working Remotely or Not, Operate Like an Improv Team The following is adapted from Shtick to Business. With the pandemic in play, millions of workers all over the world have been suddenly ousted from their normal workplaces. When a team that usually works face to face is forced to rapidly

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Shtick to Business is available for pre-order on Amazon

I am pleased to announce that (unlike toilet paper) my new book -Shtick to Business –  is available for pre-order on the Amazon. What do comedians know about killing it in business? Just ask a behavioral economist (i.e., me) who teaches MBAs by day and decodes comedy by night. Dr.

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SOLO 89 | Solo Parents
Podcast - Solo

Solo Parents

  While the topic of parenthood comes up from time to time, it is often from the perspective that solos are typically not parents. In

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Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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