C.V.

Consumer Psych

An open letter to my students: Write it or regret it.

Dear Students, In my previous letter, I expressed my concern about your phone habits and urged you to put down your (damn) phone and pick up a book and read – a lot. This letter asks you to do something even more difficult: put down your damn phone and pick

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An open letter to my students: Read books, please.

Dear Students, I am concerned about you. We live in a time of unprecedented access to information and entertainment through our smartphones. You have been raised in a digital playground where endless high-quality entertainment is a click away, 24 hours a day. Despite the convenience, it is making you worse

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Pro- or Anti-Valentine’s Day?

Subscribe I was recently quoted in a  New York Times article exploring the increasing demand for anti-Valentine’s Day activities. The author, Isabella Kwai, highlights how the holiday, while still focused on romantic relationships, has expanded to be more inclusive of non-traditional relationships and single people. However, some singles and non-romantics

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Rethinking Valentine’s Day Promotions: IKEA’s Missed Opportunity

Subscribe Valentine’s Day, which traditionally celebrates romantic love, stands as a cultural hallmark that celebrates romantic love in its most traditional sense. Historically, businesses seize the day to target couples with promotions and products. Yet, as societal norms evolve and the number of single adults rise globally, there is an

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Representing Singles in Your Marketing Communications

Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to

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The Business Case for Singles: Q & A

The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda

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Singles and Their Pets

Subscribe to Single Insights Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening for

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Alone Not at Home: What do Singles do Alone in Public?

By Peter McGraw Subscribe to Single Insights: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone participation

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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