Pick a Fight: How Controversy Earn Fans for Your Brand

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made

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Life in a simulation.

Last week, I invited you to consider if you are living in a simulation.  I finished the post by asking: If you were living in a simulation, would you live your life differently? For me, that is a tough question to answer. My first reaction is that a simulated life

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Are you living in a simulation?

Philosopher Nick Bostrom wrote a paper that makes a fascinating suggestion: You could be living in a simulation. ABSTRACT. This paper argues that at least one of the following propositions is true: (1) the human species is very likely to go extinct before reaching a “posthuman” stage; (2) any posthuman civilization

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T-hacking comes up in a Twitter conversation.

I have written about T-hacking (here and here). What is T-hacking? T-hacking — short for “theory hacking” — is the practice of excluding or mischaracterizing relevant theory or findings from the conceptual development of a paper. T-hacking benefits the t-hacker by boosting the theoretical contribution of the research and thus

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T-hacking: Another ethics problem for science?

In recent years, scholars, policy makers and the general public have learned about unethical behavior across academic disciplines — creating a crisis of confidence in the reliability of research findings. Whether due to publication pressures or the pursuit of fame, researchers have been caught performing data acrobatics ranging from “p-hacking,”

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Comedian Shane Mauss invited me on his podcast: Here We Are

And here is…HERE WE ARE 1:20 Friends 5:45 Trolley experiment 13:15 Pedestrian in academia 22:10 Morality of laughter 23:45 Humor Code 28:50 Google for science 33:30 Theory of Funny 36:25 Laughter and/or Humor 40:20 Comedian’s laugh & Reddit 44:25 Controlling laughter 47:20 Laughter in animals 52:40 Benign Violation 56:10 Laughter

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Trolley problem comedy

Working with a team of researchers at the Moral Research Lab (MoRL), I recently published a paper about how the most popular experimental stimuli in moral psychology has some problems. (See abstract below; The Atlantic also wrote about it.) Before we get started, here is some info about those stimuli,

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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