A lot of research has considered an important question: What makes you happy? From the research one could glean a few commonly-accepted principles that you should consider before spending money some something you think will make you happy. – You adapt to (good or bad) experiences a lot faster than we think we will (i.e., […]
Month: February 2012
My first video blog: Planned obsolescence
I will be posting video blogs on occasion. My video examines how marketers want their products to fail: x As always, I welcome feedback. ———————————————————————— More information about planned obsolescence: Made to Break: Technology and Obsolescence in America Planned Obsolescence: 8 Products Designed to Fail Is Apple Guilty of Planned Obsolescence?
Take the guilty pleasure test
“Guilty pleasure” …Something pleasurable that induces a usually minor feeling of guilt. – Merriam-Webster …Something that you shouldn’t like, but like anyway. – Urban Dictionary . These definitions focus on emotional and cognitive elements (e.g., feelings of guilt, pleasurable, shouldn’t like, like), but they overlook the behaviors associated with guilty pleasures. In short, when you […]
Why are there so many bad Super Bowl ads?
[An early post this week.] Last year, I asked why Superbowl advertising is so violent. This year, I ask why Superbowl advertising can be so bad. You know the deal: …1. A Super Bowl ad costs $3.5 million for 30 seconds. …2. More than 100 million people watch the Super Bowl. …3. If an ad […]
Ever been to a micronation?
I recently returned from a trip to Europe, which featured talks at London Business School and the Rotterdam School of Management. In between those enjoyable destinations, I visited Denmark and Sweden as part of the Humor Code‘s invesitation into the dark side of humor. Part of our “dark side” expedition examined the Mohammed Cartoon Controversy. […]