Adam Grant, best-selling author of Give and Take, recently published his list of “The 12 Business Books to Read in 2012.” He was kind enough to put the Humor Code on the list, but this post isn’t about that. It is about the five books on the list that I am most excited about. In […]
Month: December 2013
Using consumer behavior to improve your product pitch
I formed a “Board of Evaluators” for the consumer behavior course I teach at the Leeds School of Business. The BOE, as I like to call them, were tasked with evaluating two minute pitches that the students put on YouTube. The class was told that the BOE would be acting as an investor group when […]
Twitter tweets value
Guest post today. As you may know, I created a Clashtag (#m3250) for my consumer behavior course and required the undergraduate students to use it. I recently gave them a “reflection” assignment: Think about your experience on Twitter this semester and consider how it relates to creating and communicating value (i.e., good marketing). Your task […]