Month: December 2013

Using consumer behavior to improve your product pitch

I formed a “Board of Evaluators” for the consumer behavior course I teach at the Leeds School of Business. The BOE, as I like to call them, were tasked with evaluating two minute pitches that the students put on YouTube. The class was told that the BOE would be acting as an investor group when […]

Twitter tweets value

Guest post today. As you may know, I created a Clashtag (#m3250) for my consumer behavior course and required the undergraduate students to use it.  I recently gave them a “reflection” assignment: Think about your experience on Twitter this semester and consider how it relates to creating and communicating value (i.e., good marketing). Your task […]