Jillian Lakritz of Sandbox Collaborative recently gave a guest lecture in my Consumer Behavior class. Jillian is an expert in consumer insight research, branding, and product innovation. I asked her whether market researchers should pay consumers for their opinions. Her answer: What is noteworthy about Jillian’s answer is that she acknowledges the importance of authenticity. […]
Which of the following “luxury” items do you want to learn how to buy? A) Rare wines B) Helicopters C) Face lifts D) Estate jewelry E) Vintage cars F) Investment handbags Well, you can learn how to purchase all of the in this week’s Wall Street Journal magazine. The most intriguing “how to” is a […]
Co-authored with Dan Bartels A small Church in Gainesville, FL recently planned to burn Qurans as part of a protest against “the radical element of Islam.” The burning was to be conducted on September 11, 2010. In response to public and government outcry, the Church’s Pastor called off the protest. Terry Jones, Pastor. How would […]
Before TEDxBoulder, I had a chance to conduct a brief interview with David Thomas, co-editor of the Videogame Journalism Style Guide and Reference Manual. He also blogs on occasion: www.buzzcut.com I asked him, “What makes a place fun?,” which happened to be the title of his talk. His complete TEDxBoulder talk can be found HERE […]
The other day, a co-author, Bridget Leonard, was preparing a poster for the upcoming Association for Consumer Research conference. She needed to bring thumbtacks with her on the plane and was not sure would be able to carry them on. I was not sure either. Seriously. If you have spent any time traveling by air, […]
In September of 2002 Fortune Magazine profiled up-and-coming attorney general, Eliot Spitzer, describing him as “unequivocal” in his targeted crackdown of the corruption pervading Wall Street. Later, in his role as governor of New York, this dynamo signed into law strong legislation against prostitution. Less than a year after enacting this crackdown on prostitution, Spitzer […]
