Beyond advertising: Marketing research on humor and consumer goals

The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while

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Leeds Business Insights comes to Denver (11/7)

Quick post: Last chance to RSVP for Leeds Business Insights event down in Denver tomorrow night (11/17/2017). Innovative research for real-world impact Leeds Business Insights is a series of speaking and networking engagements featuring today’s groundbreaking research that shapes tomorrow’s workplace. Come engage with your fellow alumni and our world-renowned faculty

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T-hacking: Another ethics problem for science?

In recent years, scholars, policy makers and the general public have learned about unethical behavior across academic disciplines — creating a crisis of confidence in the reliability of research findings. Whether due to publication pressures or the pursuit of fame, researchers have been caught performing data acrobatics ranging from “p-hacking,”

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Morality and the Marketplace

I am headed to Tulane for a conference about why people behave badly. Enron. Leman. Madoff. We’ve all heard about business scandals costing millions – even billions – of dollars. Bad behavior in the marketplace, however, is not limited to accounting. Whether taking bribes or stealing post-it notes, immoral behavior

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Behavioral Decision Research in Management – in London

The Behavioral Decision Research in Management conference (BDRM) begins tomorrow – in London. And I will be there getting my nerd on. BDRM is the leading conference for behavioral research conducted in business schools. BDRM is held biennially and brings together the best of behavioral research within, but not limited

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Welcome me to LinkedIn’s publishing platform

Quick post today. I was invited to join LinkedIn’s new publishing platform. You might be sick of hearing about it by now, but I used the opportunity to (re)post my op-ed about humor in organizations Hope you like it (again). An excerpt: Humor isn’t part of most mission statements. Organizations

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What does a 40% chance of rain (or snow) really mean? (repost)

Repost of one of my first and most popular blogs ever. [In 2010] at Ignite Boulder, Joel Gratz (@gratzo), a famous Boulder meteorologist and creator of weather websites for winter sports enthusiasts (coloradopowderforecast.com) and summer sports enthusiasts (dontgetzapped.com), gave a talk, “Hire a Meteorologist, Not a Stock Broker.” He argued

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Why are Super Bowl Ads So Violent? (repost)

With the Super Bowl and its humorous ads approaching, I have reposted this blog. NOTE: it is a little out of date – the original publication date was in 2011. The original title: Which is more violent? A) The Super Bowl or B) Super Bowl ads? The Super Bowl featured

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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