Emotion

When Acting Like a Comedian Will Get You in Trouble

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Handout/MCT) Who doesn’t want to be the funniest person in the office? But as a behavioral economist turned humor researcher, I have stopped encouraging

Read More »

Why Vaudeville Was the Epitome of the Lean Startup

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Kobal/REX/Shutterstock) There is a saying in Silicon Valley, “Launch early and often.”  To be successful launching early and often, it is critical to limit

Read More »

Pick a Fight: How Controversy Earn Fans for Your Brand

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made

Read More »

(Foolishly) Launching My Book Today

Am I launching my book at the worst possible time? I don’t know, but it is ready to go. Good people, Wishing you the best during these turbulent times. I am trying to live my life as normally as I can during abnormal times. I write this from the desert

Read More »

Shtick to Business is available for pre-order on Amazon

I am pleased to announce that (unlike toilet paper) my new book -Shtick to Business –  is available for pre-order on the Amazon. What do comedians know about killing it in business? Just ask a behavioral economist (i.e., me) who teaches MBAs by day and decodes comedy by night. Dr.

Read More »

Beyond advertising: Marketing research on humor and consumer goals

The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while

Read More »
Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

Listen to Episode »

Sign up to download
the free workbook for
Shtick To Business.

Amazon Best Seller