A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80.
My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices. The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The
On Saturday, August 7th – starting at 4 pm, I will be participating in TedxBoulder at Chautauqua Auditorium (http://tedxboulder.com). The talk will be an overview of my humor research. And yes, I will be answering the question of what makes things funny. Watch out for the “frown.” Also, check out,
Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs. I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more
How do you value yourself? This fan-favorite episode is being re-released for new listeners (or a reminder for seasoned listeners)! Peter McGraw welcomes Sarah
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
