A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80.
My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices. The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The
On Saturday, August 7th – starting at 4 pm, I will be participating in TedxBoulder at Chautauqua Auditorium (http://tedxboulder.com). The talk will be an overview of my humor research. And yes, I will be answering the question of what makes things funny. Watch out for the “frown.” Also, check out,
Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs. I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more
Peter McGraw is concerned about his students and has been writing open letters to them. In this Solo Thoughts episode, he reads those letters
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
