The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda
Subscribe to Single Insights Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening for
By Peter McGraw Subscribe to Single Insights: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone participation
Singles are Fueling the World’s Biggest Day of eCommerce By Peter McGraw Subscribe to Single Insights What started as a small celebration of single living at a Chinese university has turned into a global demonstration of the buying power of singles. Partnered people have Valentine’s Day and New Year’s Eve,
Subscribe to Single Insights Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United States
Do you value yourself? Peter McGraw welcomes Sarah Stinson and Lawrence Williams back into the Solo Studio to discuss how they value themselves in
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
