I’ve been tracking the Solo shift. Who will see it next? In their recent cover story, “The Great Relationship Recession: The Rise of Singlehood is Reshaping the World,” (link but paywalled at the moment). The Economist takes note of the precursors of what I call the Solo Economy: a striking
Yesterday, I published this article about how Singles’ Day is coming to America. On November 11, billions will be spent on Singles’ Day — the world’s largest shopping event, dwarfing Black Friday and Cyber Monday combined. What began as a playful celebration of singledom among Chinese undergraduates has been transformed by Alibaba into
This post was originally published at The Conversation. On Nov. 11 each year, a curious holiday takes over China. What began among Nanjing University students in the 1990s as a tongue-in-cheek counter to Valentine’s Day has exploded into the world’s largest shopping event: Singles’ Day. The date, 11/11, was chosen
Tax Day highlights the costs of single living – but demographics are forcing financial change This article appears in The Conversation. Reposting it here. Tax Day is right around the corner – an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages
Financial Planning for Singles: Ten Questions Financial Advisors Should Ask Unmarried Clients Navigating retirement, taxes, housing, and estate planning for the rising solo demographic. As nearly half of U.S. adults are unmarried—and many plan to stay that way—financial advisors must rethink traditional planning models. This guide outlines ten essential questions to
Subscribe I was recently quoted in a New York Times article exploring the increasing demand for anti-Valentine’s Day activities. The author, Isabella Kwai, highlights how the holiday, while still focused on romantic relationships, has expanded to be more inclusive of non-traditional relationships and single people. However, some singles and non-romantics
Subscribe Valentine’s Day, which traditionally celebrates romantic love, stands as a cultural hallmark that celebrates romantic love in its most traditional sense. Historically, businesses seize the day to target couples with promotions and products. Yet, as societal norms evolve and the number of single adults rise globally, there is an
Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to
Whether you call it a Third Act, third season, or second life, one thing’s clear: middle-age and beyond isn’t the end. It’s a redesign.
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
