Subscribe I was recently quoted in a New York Times article exploring the increasing demand for anti-Valentine’s Day activities. The author, Isabella Kwai, highlights how the holiday, while still focused on romantic relationships, has expanded to be more inclusive of non-traditional relationships and single people. However, some singles and non-romantics
Subscribe Valentine’s Day, which traditionally celebrates romantic love, stands as a cultural hallmark that celebrates romantic love in its most traditional sense. Historically, businesses seize the day to target couples with promotions and products. Yet, as societal norms evolve and the number of single adults rise globally, there is an
Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to
Three years ago today, I launched the Solo podcast (five episodes dropped during the last week of 2019) and changed my life. The project has exploded with media hits, the community on slack, and Solo Salons, for example. I have learned a ton, made new friends, challenged myself creatively, and pursued more
The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda
Subscribe to Single Insights Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening for
By Peter McGraw Subscribe to Single Insights: The Science of Solos How many people go out in public alone—to enjoy a cappuccino, go to the movies, or even attend a concert? To answer that question, I surveyed single and married Americans (N = 254), asking them about their lone participation
Singles are Fueling the World’s Biggest Day of eCommerce By Peter McGraw Subscribe to Single Insights What started as a small celebration of single living at a Chinese university has turned into a global demonstration of the buying power of singles. Partnered people have Valentine’s Day and New Year’s Eve,
Peter McGraw reflects on the question, “Are you the hero in your life’s story?” After announcing a more spontaneous podcast release schedule, Peter dives
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
