Single Insights

Single Living in a Financial World Built for Two

Tax Day highlights the costs of single living – but demographics are forcing financial change This article appears in The Conversation. Reposting it here. Tax Day is right around the corner – an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages

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Pro- or Anti-Valentine’s Day?

Subscribe I was recently quoted in a  New York Times article exploring the increasing demand for anti-Valentine’s Day activities. The author, Isabella Kwai, highlights how the holiday, while still focused on romantic relationships, has expanded to be more inclusive of non-traditional relationships and single people. However, some singles and non-romantics

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Rethinking Valentine’s Day Promotions: IKEA’s Missed Opportunity

Subscribe Valentine’s Day, which traditionally celebrates romantic love, stands as a cultural hallmark that celebrates romantic love in its most traditional sense. Historically, businesses seize the day to target couples with promotions and products. Yet, as societal norms evolve and the number of single adults rise globally, there is an

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Representing Singles in Your Marketing Communications

Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to

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Solo’s Three Year Anniversary

Three years ago today, I launched the Solo podcast (five episodes dropped during the last week of 2019) and changed my life. The project has exploded with media hits, the community on slack, and Solo Salons, for example. I have learned a ton, made new friends, challenged myself creatively, and pursued more

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The Business Case for Singles: Q & A

The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers, managers, sales people, and human resource professionals who are looking for ways to escape the competition. I was recently interviewed by Amanda

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Singles and Their Pets

Subscribe to Single Insights Americans (and much of the world) are obsessed with their pets. The majority of U.S. families have a pet. Indeed, pets factor into the American dream: a house, car, kids, and a dog for the kids. Yet most of the growth in pet ownership is happening for

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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