Twitter recently surpassed 200 million users, and it is about to get a few more. I am asking my consumer behavior students to use it as part of their course “engagement.” From my syllabus: You will be evaluated based on the quality and quantity of your participation in class and on the clashtag (#m3250), as […]
Reposted from last year. Doctoral students and post-docs who hope to score an assistant professor job in marketing will soon be headed to the AMA’s Summer Educator Conference. There they will participate in a round of short interviews in which they present their best research. Dan Goldstein of Decision Science News has some advice for […]
I like Twitter. I use it (And I will be using it for my consumer behavior course this fall. More on that later). On occasion, I notice something that re-reinforces my belief that Twitter is becoming an increasingly important. Here are three interesting (political) things that I have recently noticed on Twitter: -Israeli defense forces […]
