Kendall Carroll started her career as a high school theater teacher in small town in West Texas. She made her way to the MBA program at the University of Colorado Boulder. While in the MBA program, Kendall has focused on Marketing, serves as the MBA Association President, and is my teaching assistant. She has accepted […]
Lawrence Williams is an Associate Professor of Marketing at the University of Colorado Boulder where he studies less-than-obvious influences on consumers’ thoughts, feelings, and behaviors. His friends describe him as the Obi-Wan Kenobi of designated driving. — Listen to Episode #42 here A Less-Than-Obvious Conversation with Lawrence Williams Our guest is Lawrence Williams. Lawrence […]
Ethan Decker is the Principal at Fractal Strategy. He is a strategic marketing consultant who sits at the intersection of creative arts and brand science. He’s been a strategic planner and market researcher at Crispin Porter + Bogusky, Integer\TBWA, and 72andSunny. His clients have included Domino’s, Hotels.com, P&G, Kellogg’s, PepsiCo, Discovery Channel, Nike, Intel, […]
Faisal Al-Olayan is a supply chain management leader, with more than sixteen years experiences in the industry. He is a director of Supply Chain Management for a petrochemical company. He was voted the funniest student in my Marketing Management Executive MBA course for London Business School – Dubai. — Listen to Episode #31 here […]
I spend a lot of research time examining the costs and benefits of humor in business. The team at Grasshopper reached out to me recently to discuss how attempts to create funny marketing can fail. Here is what they came up with: Don’t Be Tedious or Tasteless Be Careful If You’re Poking Fun of Consumers […]
I formed a “Board of Evaluators” for the consumer behavior course I teach at the Leeds School of Business. The BOE, as I like to call them, were tasked with evaluating two minute pitches that the students put on YouTube. The class was told that the BOE would be acting as an investor group when […]
Guest post today. As you may know, I created a Clashtag (#m3250) for my consumer behavior course and required the undergraduate students to use it. I recently gave them a “reflection” assignment: Think about your experience on Twitter this semester and consider how it relates to creating and communicating value (i.e., good marketing). Your task […]
James Craig recently came to my Buyer Behavior class to talk about B2B sales and marketing. After his guest lecture, I asked him to complete fill in the blank: James recognizes that: -Consistent with B2C marketing lessons, it is important to understand the needs of the customer. -Unlike B2C marketing, the needs of buyers in […]
