I host solo.
I am headed to Ignite Boulder 13 tonight. Ignite Boulder is a night of presentations with a twist. Presenting on a subject of their choice, speakers have exactly 5 minutes to teach something, enlighten us, or simply inspire — backed by 20 slides auto-advancing every 15 seconds. In the past they would say “Ignite the […]
Some pretty bright folks have asked the question, what makes things funny? Despite efforts from the likes of Aristotle, Kant, and Freud, there’s been little agreement on the answer. There are hundreds if not thousands of different humor theories, many of which fall into one of three broad categories: superiority theories, relief theories, and incongruity […]
In a recent post, I mentioned the Gap logo debacle. Here is a fun contest that the creators might want to enter: How low can you logo? Deadline is 12/8/2010. This one, perhaps, is my favorite:
In a recent post, I discussed how airlines have lengthened the amount of time they say your flight will take. As a result, our flight appears to be on time (or not terribly late) even though the actual flight time remains the same. After we discussed the practice in class, a student, Ben King, sent […]
George Newman, a post doc at the Yale School of Management, recently gave a talk at the Leeds School of Business. He and I had a chance to chat about his research, and I asked him about a paper that he published recently. The paper is related to the notion that death bed (aka end-of-life) […]
I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are over-claiming again. In a press […]
The subject of Extra Sensory Perception (ESP) came up in my class recently. According to a 2001 Gallup Poll, about 50% of the U.S. population believe in ESP. Few of my students were willing to admit publicly that they believe they can predict the future. Nonetheless, we had a spirited conversation about how to figure […]
Jillian Lakritz of Sandbox Collaborative recently gave a guest lecture in my Consumer Behavior class. Jillian is an expert in consumer insight research, branding, and product innovation. I asked her whether market researchers should pay consumers for their opinions. Her answer: What is noteworthy about Jillian’s answer is that she acknowledges the importance of authenticity. […]
