Benign violation theory sighting in forthcoming research by Sam Yam and colleagues. Here is an article about it. What I like about this work is that it highlights both the risks and rewards of being funny at work: A leader who issues a steady drumbeat of ‘benign violations’ through his or her humor can inadvertently […]
The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while buying and using products, procuring […]
The robots are coming. With that in mind, I have been incorporating communication, creativity, and charisma lessons into my marketing management course. Students are going to need those skills during the fourth industrial revolution. The Leeds School recently covered a comedy-inspired “pitch lab” that I recently hosted. Here is an excerpt from the article: In […]
