Pitch Lab comes to the Leeds School of Business

The robots are coming.

With that in mind, I have been incorporating communication, creativity, and charisma lessons into my marketing management course. Students are going to need those skills during the fourth industrial revolution.

The Leeds School recently covered a comedy-inspired “pitch lab” that I recently hosted.  Here is an excerpt from the article:

In a unique professional development workshop, Leeds MBA students in Associate Professor Peter McGraw’sMarketing Management course recently learned how to harness techniques used by comedians, such as body language and vocal tone, to elevate their public speaking skills.

Pitch Lab Co-founder Jay Mays and Daniel Reskin, a local comedian, were invited by McGraw to lead a 90-minute workshop focused on delivery, storytelling, and room command. Drawing on lessons from famous comedians and storytellers, Mays and Reskin provided students with actionable takeaways for their final class presentations, with exercises in joke telling, one-word-at-a-time stories, and mimicking a partner.

The students loved it, and used the lessons to “sizzle” in their marketing pitches at the end of the semester.

Learn more about Pitch lab at: http://www.pitchlab.io