C.V.

Day: February 5, 2024

Rethinking Valentine’s Day Promotions: IKEA’s Missed Opportunity

Subscribe Valentine’s Day, which traditionally celebrates romantic love, stands as a cultural hallmark that celebrates romantic love in its most traditional sense. Historically, businesses seize the day to target couples with promotions and products. Yet, as societal norms evolve and the number of single adults rise globally, there is an opportunity  to reimagine Valentine’s Day. […]