Lisa Lacy at ClickZ recently wrote an article about making humorous videos. In it, Caleb Hanson of Rapt Media says he finds the benign violation theory to be a useful model: Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it
Training camp has open, and you have likely been inundated with media reports about preseason games, injuries, and teams with championship aspirations. Though, you are likely seeing more reports than I am – because I have stopped caring about football. I first wrote about this topic a couple years ago,
Listen up. Doctoral students and post-docs hoping to score an assistant professor job in marketing will soon be headed to the AMA’s Summer Educator Conference. There they will participate in a round of short interviews in which they present their research. Dan Goldstein of Decision Science News has some advice
The Behavioral Decision Research in Management conference (BDRM) begins tomorrow – in London. And I will be there getting my nerd on. BDRM is the leading conference for behavioral research conducted in business schools. BDRM is held biennially and brings together the best of behavioral research within, but not limited
Quick post today. I was invited to join LinkedIn’s new publishing platform. You might be sick of hearing about it by now, but I used the opportunity to (re)post my op-ed about humor in organizations Hope you like it (again). An excerpt: Humor isn’t part of most mission statements. Organizations
Very little. Well, that is not exactly true. I traveled the world to understand humor, and I have watched a lot of British gangster films. Maybe that is why the nice people at The Dairy Center for the Arts invited me to do a Q & A about the British
I am speaking about business and humor at the Funny Bizz conference tomorrow. San Francisco friends, get your tickets here. Some info: Ever wonder how Silicon Valley’s top startups use comedy, improv and storytelling principles to create great content, stand out from the noise and ultimately sell more? There is
Earlier this month, I published an op-ed in the Washington Post’s Leadership column: Did you hear the joke about the CEO? Here is a taste: Humor isn’t part of most mission statements. Organizations are busy with the serious challenges of trying to improve sales, service and innovation. Besides, being funny
Is solitude just for introverts or monks? Think again. Heather Hansen, co-author of Solitude: The Science and Power of Being Alone, talks to Peter
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
