I spend a lot of research time examining the costs and benefits of humor in business. The team at Grasshopper reached out to me recently to discuss how attempts to create funny marketing can fail. Here is what they came up with: Don’t Be Tedious or Tasteless Be Careful If
Repost of one of my first and most popular blogs ever. [In 2010] at Ignite Boulder, Joel Gratz (@gratzo), a famous Boulder meteorologist and creator of weather websites for winter sports enthusiasts (coloradopowderforecast.com) and summer sports enthusiasts (dontgetzapped.com), gave a talk, “Hire a Meteorologist, Not a Stock Broker.” He argued
Last semester, the Head Honcho of White Girl Salsa, Julie Nirvelli, gave a great talk in my class. Her salsa is outstanding — and she has a brand that stands out in the marketplace. After class, I asked Julie: Which is more important: White Girl Salsa’s recipe or branding?
With the Super Bowl and its humorous ads approaching, I have reposted this blog. NOTE: it is a little out of date – the original publication date was in 2011. The original title: Which is more violent? A) The Super Bowl or B) Super Bowl ads? The Super Bowl featured
As part of a writing assignment in my fall consumer behavior course, I asked students to reflect on what they learned. One aspect of the assignment asked students to create a list of the Top Ten Big Ideas for marketers. I told students that I would publish the best response
Adam Grant, best-selling author of Give and Take, recently published his list of “The 12 Business Books to Read in 2012.” He was kind enough to put the Humor Code on the list, but this post isn’t about that. It is about the five books on the list that I
I formed a “Board of Evaluators” for the consumer behavior course I teach at the Leeds School of Business. The BOE, as I like to call them, were tasked with evaluating two minute pitches that the students put on YouTube. The class was told that the BOE would be acting
Guest post today. As you may know, I created a Clashtag (#m3250) for my consumer behavior course and required the undergraduate students to use it. I recently gave them a “reflection” assignment: Think about your experience on Twitter this semester and consider how it relates to creating and communicating value
Is solitude just for introverts or monks? Think again. Heather Hansen, co-author of Solitude: The Science and Power of Being Alone, talks to Peter
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
