C.V.

Consumer Psych

Which is the most sinful country?

Simon Laham, lecturer at the University of Melbourne and author of the Science of Sin, answers the question: Which is the most sinful country? Simon’s project is really fun, but it has challenges. If you want to measure the frequency of sins, then you need to find a proxy for

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Class, meet your Board of Evaluators

Fairness in grading is important to teachers and students. I am trying a new technique with the hope of increasing fairness. I have invited members of the Denver/Boulder business community to serve on a “Board of Evaluators” for my consumer behavior class. Later this semester, students will be creating short

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Twitter in and out of my classroom

Twitter recently surpassed 200 million users, and it is about to get a few more. I am asking my consumer behavior students to use it as part of their course “engagement.” From my syllabus: You will be evaluated based on the quality and quantity of your participation in class and

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Why change is hard

I am giving a talk, Change through Comedy (#comedy4change) at SXSW V2V. A few thoughts in advance of the talk: There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new

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Three interesting things that I have noticed on Twitter

I like Twitter. I use it (And I will be using it for my consumer behavior course this fall. More on that later). On occasion, I notice something that re-reinforces my belief that Twitter is becoming an increasingly important. Here are three interesting (political) things that I have recently noticed

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Are people who buy green products selfish?

Bram Van den Bergh, assistant professor at Erasmus University, answers the question: Prius drivers, what do you think? Are you signaling that you care? Are you signaling that you are paid? (Note: electric cars are not actually cheaper at this point). Read more about the paper HERE. Griskevicius, V., Tybur,

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Will a $20 Sandwich get you the Rain Man Suite?

I am going to Vegas with my friend Mark. When we visit Las Vegas we experiment with different ways to get a free upgrade at the hotel (e.g., tweeting at the hotel in advance). I recently came across an article that suggested that we have been going about it wrong:

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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