C.V.

Consumer Psych

What do you think of the new Humor Code website?

The Humor Code has a new website. Do you love it? Do you hate? We are looking for feedback to make it better. About the book: Part road-trip comedy and part social science experiment, a scientist and a journalist detail their epic quest to discover the secret behind what makes

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Repost: Are Hollywood actors shorter than average?

Reposted from last year’s popular post. How have you had friends or family meet a Hollywood actor and marvel at how short he is in real life? (This phenomenon seems to happen more often with males than females, so I will limit the discussion to male actors.) My friend, @markferne,

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How to check your hotel room for bed bugs

The next time you check into a hotel, I suggest you check for bed bugs. What do you do if you find evidence of bed bugs? A) Grab your bag. B) Go to the front desk. C) Tell an associate that your room has bed bugs. D) Enjoy an upgraded

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Why are haunted houses funny?

Have you been to a haunted house recently? There are two kinds of comedy associated with haunted houses: You observe people being scared and then laughing about it. You laugh at people’s reactions to being scared. Both seem to be happening here. Check out more here. Alf Lamont, a friend

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Get paid. Get made. Get…

James Craig recently came to my Buyer Behavior class to talk about B2B sales and marketing. After his guest lecture, I asked him to complete fill in the blank: James recognizes that: -Consistent with B2C marketing lessons, it is important to understand the needs of the customer. -Unlike B2C marketing,

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Association for Consumer Research Conference

Quick post. I am headed to Chicago for the Association for Consumer Research (ACR) Conference. The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. Basically, a bunch of nerds get together

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Sabbatical report: Part 1

Before I started my sabbatical (which has ended), I made a list of the things that I hoped to accomplish. Did I succeed or fail? 1. Finish working the Humor Code, which is due to publisher on December 31, 2012.  Success. The book available for pre-order on Amazon and elsewhere.

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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