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About the book:

Part road-trip comedy and part social science experiment, a scientist and a journalist detail their epic quest to discover the secret behind what makes things funny.

Dr. Peter McGraw, founder of the Humor Research Lab at the University of Colorado Boulder, teamed up with journalist Joel Warner on a far-reaching search for the secret behind humor. Their journey spanned the globe, from New York to Japan, from Palestine to the Amazon. Meanwhile, the duo conducts their own humor experiments along the way…. (more info).

Blurbs are arriving! Here are a some new ones:

The Humor Code is so good that I wish I wrote it. In fact, I’ve already started telling people I did. Luckily, Pete McGraw and Joel Warner are givers, so they won’t mind. They’ve given us a remarkable look at what makes us laugh, with the perfect blend of science, stories, satire, and sweater vests. This book has bestseller written all over it.”

(Adam Grant, Wharton professor and bestselling author of Give and Take)

 

“If you’re doing business in the global marketplace, The Humor Code is a must read. Not only did I learn what makes things humorous around the world, now I understand why nobody in Japan ever laughed at my jokes!”

(Marty St. George, Senior Vice President of Marketing, JetBlue Airways)

 

“McGraw and Warner have done something quite remarkable and commendable. They’ve taken an intriguing question regarding the nature of humor and artfully mined answers from both the outcomes of scientific research and their own “world-wide comedy tour” experiences. I’ve never seen anything like it.”

(Robert Cialdini, bestselling author of Influence)

 

“If you’ve ever been interested in trying comedy, this book will either scare you away from it or force you to do it. I consider both options a success.”

(Mike Drucker, standup comedian and writer for Late Night with Jimmy Fallon)

 

“Blending cutting-edge science and clever stories, The Humor Code will help you find a funnier world — whether you are on Twitter or not.”

(Claire Diaz-Ortiz, author of Twitter for Good and innovator at Twitter, Inc.)

More advance praise here.

Pre-order the book:

At Amazon, Barnes and Noble, and Powell’s (among others)

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