Using the benign violation theory to make funny videos

Lisa Lacy at ClickZ recently wrote an article about making humorous videos. In it, Caleb Hanson of Rapt Media says he finds the benign violation theory to be a useful model: Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it

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Stop watching football

Training camp has open, and you have likely been inundated with media reports about preseason games, injuries, and teams with championship aspirations. Though, you are likely seeing more reports than I am – because I have stopped caring about football. I first wrote about this topic a couple years ago,

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Good people, I am pleased to announce that Joel Warner and I are on Marc Maron’s WTF Podcast. No one got punched. Listen HERE.

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Want a job as a marketing professor?

Listen up. Doctoral students and post-docs hoping to score an assistant professor job in marketing will soon be headed to the AMA’s Summer Educator Conference. There they will participate in a round of short interviews in which they present their research. Dan Goldstein of Decision Science News has some advice

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Behavioral Decision Research in Management – in London

The Behavioral Decision Research in Management conference (BDRM) begins tomorrow – in London. And I will be there getting my nerd on. BDRM is the leading conference for behavioral research conducted in business schools. BDRM is held biennially and brings together the best of behavioral research within, but not limited

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Welcome me to LinkedIn’s publishing platform

Quick post today. I was invited to join LinkedIn’s new publishing platform. You might be sick of hearing about it by now, but I used the opportunity to (re)post my op-ed about humor in organizations Hope you like it (again). An excerpt: Humor isn’t part of most mission statements. Organizations

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What does a 40% chance of rain (or snow) really mean? (repost)

Repost of one of my first and most popular blogs ever. [In 2010] at Ignite Boulder, Joel Gratz (@gratzo), a famous Boulder meteorologist and creator of weather websites for winter sports enthusiasts (coloradopowderforecast.com) and summer sports enthusiasts (dontgetzapped.com), gave a talk, “Hire a Meteorologist, Not a Stock Broker.” He argued

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Looking for a podcast about morality?

I don’t know of many morality podcasts, probably because I don’t often listen to podcasts, but my friend, David Pizarro has one. Very Bad Wizards is a collaboration between Tamler Sommers, a philosopher at the University of Houston, and David Pizarro, a psychologist at Cornell University. We first met at a conference

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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