My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices. The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The
Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs. I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more
How do you value yourself? This fan-favorite episode is being re-released for new listeners (or a reminder for seasoned listeners)! Peter McGraw welcomes Sarah
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
