Co-authored with Dan Bartels A small Church in Gainesville, FL recently planned to burn Qurans as part of a protest against “the radical element of Islam.” The burning was to be conducted on September 11, 2010. In response to public and government outcry, the Church’s Pastor called off the protest.
In September of 2002 Fortune Magazine profiled up-and-coming attorney general, Eliot Spitzer, describing him as “unequivocal” in his targeted crackdown of the corruption pervading Wall Street. Later, in his role as governor of New York, this dynamo signed into law strong legislation against prostitution. Less than a year after enacting
Dan Bartels and I co-direct the Moral Research Lab, or as we call it, MoRL. The lab investigates the mental processes underlying morally-motivated judgment and choice, with a focus on consumer behavior and implications for public policy. What makes MoRL different from many other research labs is that we hold
As I mentioned in a previous post, I believe that neuromarketing can provide empirically valuable (albeit financially costly) insights about consumer preferences. A caveat before I begin: I recognize that my approach as an academic to the topic of neuromarketing is likely to be different than a firm that is
Dan Goldstein at Decision Science News and Shared Goel at Messy Matters recently presented data that suggest knowing what your friends like is predictive of what you like. The post is worth checking out: We measured the extent to which your friends’ behavior predicts your own, and found that in
Check out this “Real Time Economics” Blog post in the WSJ that estimates the amount of money you need to earn to make you happy in various cities. Although happiness is “attainable” in Denver at $75,750, you need $93,000 in Boulder. Boulder is a bargain, however, compared to the $163,500
As a consumer psychologist, I have been intently following the developments in the emerging academic and applied field of neuromarketing. But first, a definition courtesy of Wikipedia (as of 8/25/10): Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use
A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80.
This episode seeks to explore the singles advocacy movement with Gordon Morris, who is aiming to breathe new life into Unmarried Equality, a nonprofit
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
