Moral Hazards and Women’s Lacrosse This week, I team up Decision Science News for a joint post. — Enjoy The New York Times just ran a piece called “A Case Against Helmets in Lacrosse“. The hook of the article is that wearing helmets, which one would expect to make the
Kelly Herd is a PhD student at the Leeds School of Business. Kelly’s expertise is in the area of consumer behavior, creativity, and innovation. I asked her when is “too many choices” not too many choices? Her response: . . Kelly’s research highlights a limitation of the emerging belief that
Consumers have never been more powerful. Why? Here are two reasons: 1) The rise of the smartphone ……… Almost better than cash. Actually, it is the power of information. To demonstrate the power of information, I recently conducted a class demonstration: I held up a copy of the book “The
Kit, co-owner of the Boulder cafe Atlas Purveyors (@atlaspurveyors), is helping me run an experiment. We want to sell this rubber chicken: How would you do it? Tell us: ____ Lower the price (e.g., only $.50) ____ Raise the price (e.g., only $5) ____ Make it scarce (e.g., last one!)
George Newman, a post doc at the Yale School of Management, recently gave a talk at the Leeds School of Business. He and I had a chance to chat about his research, and I asked him about a paper that he published recently. The paper is related to the notion
I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are
The subject of Extra Sensory Perception (ESP) came up in my class recently. According to a 2001 Gallup Poll, about 50% of the U.S. population believe in ESP. Few of my students were willing to admit publicly that they believe they can predict the future. Nonetheless, we had a spirited
Which of the following “luxury” items do you want to learn how to buy? A) Rare wines B) Helicopters C) Face lifts D) Estate jewelry E) Vintage cars F) Investment handbags Well, you can learn how to purchase all of the in this week’s Wall Street Journal magazine. The most
Peter McGraw is concerned about his students and has been writing open letters to them. In this Solo Thoughts episode, he reads those letters
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
