C.V.

Choice

Does justice depend on eating a sandwich?

Peter McGraw talks to Jonathan Levav about Levav’s paper on sandwich eating and judicial rulings.

April 27, 2011

Why might maximizing your potential turn you into Tiger Woods?

I recently spent ten days at Texas Tech University, where I subjected the faculty of the psychology department to a round of video blog posts. As the first part of a four-part series, I spoke to Associate Professor Chris Robitschek. I asked her about a potential downside of maximizing your

March 2, 2011

Would helmets make women’s lacrosse more dangerous?

Moral Hazards and Women’s Lacrosse This week, I team up Decision Science News for a joint post. — Enjoy The New York Times just ran a piece called “A Case Against Helmets in Lacrosse“. The hook of the article is that wearing helmets, which one would expect to make the

February 23, 2011

When are too many choices not too many choices?

Kelly Herd is a PhD student at the Leeds School of Business. Kelly’s expertise is in the area of consumer behavior, creativity, and innovation. I asked her when is “too many choices” not too many choices? Her response: . . Kelly’s research highlights a limitation of the emerging belief that

January 12, 2011

You, the powerful shopper

Consumers have never been more powerful. Why? Here are two reasons: 1) The rise of the smartphone ……… Almost better than cash. Actually, it is the power of information. To demonstrate the power of information, I recently conducted a class demonstration: I held up a copy of the book “The

January 5, 2011

Flash post: How would you sell this rubber chicken?

Kit, co-owner of the Boulder cafe Atlas Purveyors (@atlaspurveyors), is helping me run an experiment. We want to sell this rubber chicken: How would you do it? Tell us: ____ Lower the price (e.g., only $.50) ____ Raise the price (e.g., only $5) ____ Make it scarce (e.g., last one!)

December 22, 2010

Can you live an immoral life and make up for it right before you die?

George Newman, a post doc at the Yale School of Management, recently gave a talk at the Leeds School of Business. He and I had a chance to chat about his research, and I asked him about a paper that he published recently. The paper is related to the notion

November 17, 2010

Another neuoromarketing publicity stunt?

I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are

November 10, 2010