Inspired by Richard Thaler’s Nobel Prize in Economics, here are a couple of old posts about emotional accounting–research that complements his work on mental accounting: Emotional Accounting Part 1 (complementing mental accounting): My good friend Jonathan Levav and I published a paper in the Journal of Marketing Research that examines how people’s
I am teaching a PhD seminar on consumer and managerial decision making. I have a schedule conflict with an upcoming class. So, I asked the students to come up with a useful way to spend that time (until I can get the class rescheduled). Their first suggestion was to engage
Last week, I invited you to consider if you are living in a simulation. I finished the post by asking: If you were living in a simulation, would you live your life differently? For me, that is a tough question to answer. My first reaction is that a simulated life
Philosopher Nick Bostrom wrote a paper that makes a fascinating suggestion: You could be living in a simulation. ABSTRACT. This paper argues that at least one of the following propositions is true: (1) the human species is very likely to go extinct before reaching a “posthuman” stage; (2) any posthuman civilization
I am developing more applied professional talks that translate humor research into actionable takeaways for a business audience. Which of you these two talks would you be more interested in hearing? What’s so Funny about Business: Six Ways that Humor Benefits Your Career. Work does not have to be the
I don’t think that things go viral (aside from viruses). Scott Galloway probably agrees. Check the first minute of this video that talks about “pay-to-play” on YouTube. (His L2inc video series is excellent, btw). In sum: if you want millions of views, pay for it with advertising.
You have heard the stories about viral videos that receive millions of views. One part of those stories, however, is not true. Things don’t go viral the way that viruses that do. .…………………………..Not the way it happens Academics, business people, and the man on the street commonly believe that interesting
After my last sabbatical, I reported in a blog post what might be my post-Humor Code life might look like. I am now taking back one of the plans that I presented in the report: 3) Draw on the benign violation theory and related behavioral science research to examine how we
Peter McGraw is concerned about his students and has been writing open letters to them. In this Solo Thoughts episode, he reads those letters
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
