It’s that time of year. If you are in love, good for you. If you are not, good luck finding love. In any case, a good sense of humor (GSOH) is a highly-desirable quality in lovers and friends. Why? Two (of many) reasons why a good sense of humor is
Last semester, the Head Honcho of White Girl Salsa, Julie Nirvelli, gave a great talk in my class. Her salsa is outstanding — and she has a brand that stands out in the marketplace. After class, I asked Julie: Which is more important: White Girl Salsa’s recipe or branding?
When I was visiting the University of Melbourne on sabbatical, I asked Adam Barsky, how people justify doing something unethical at work. His answer (based on his research): Read more about it in his recent paper: Barsky A. (2011) “Investigating the Effects of Moral Disengagement and Participation on Unethical Work
Guest post today. I assigned the Innovator’s Dilemma to my undergraduate Consumer Behavior class. I also gave them an assignment: Write a blog post that describes the important takeaway messages from the Innovator’s Dilemma for A) managers and B) entrepreneurs. (Hint: those conclusions are different.) Motivate your message with an
Have you been to a haunted house recently? There are two kinds of comedy associated with haunted houses: You observe people being scared and then laughing about it. You laugh at people’s reactions to being scared. Both seem to be happening here. Check out more here. Alf Lamont, a friend
James Craig recently came to my Buyer Behavior class to talk about B2B sales and marketing. After his guest lecture, I asked him to complete fill in the blank: James recognizes that: -Consistent with B2C marketing lessons, it is important to understand the needs of the customer. -Unlike B2C marketing,
Quick post. I am headed to Chicago for the Association for Consumer Research (ACR) Conference. The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. Basically, a bunch of nerds get together
Before I started my sabbatical (which has ended), I made a list of the things that I hoped to accomplish. Did I succeed or fail? 1. Finish working the Humor Code, which is due to publisher on December 31, 2012. Success. The book available for pre-order on Amazon and elsewhere.
This episode seeks to explore the singles advocacy movement with Gordon Morris, who is aiming to breathe new life into Unmarried Equality, a nonprofit
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
