Lisa Lacy at ClickZ recently wrote an article about making humorous videos. In it, Caleb Hanson of Rapt Media says he finds the benign violation theory to be a useful model: Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it
Training camp has open, and you have likely been inundated with media reports about preseason games, injuries, and teams with championship aspirations. Though, you are likely seeing more reports than I am – because I have stopped caring about football. I first wrote about this topic a couple years ago,
Quick post. The world has lost a great comedian. Robin Williams is the latest in a line of comedians (e.g., Pryor, Belushi) who died too young. His death raises a question about comedy that comes up again and again: Do comedians have a dark side? Joel Warner and I wrote
Good people, I am pleased to announce that Joel Warner and I are on Marc Maron’s WTF Podcast. No one got punched. Listen HERE.
The Behavioral Decision Research in Management conference (BDRM) begins tomorrow – in London. And I will be there getting my nerd on. BDRM is the leading conference for behavioral research conducted in business schools. BDRM is held biennially and brings together the best of behavioral research within, but not limited
Very little. Well, that is not exactly true. I traveled the world to understand humor, and I have watched a lot of British gangster films. Maybe that is why the nice people at The Dairy Center for the Arts invited me to do a Q & A about the British
I am speaking about business and humor at the Funny Bizz conference tomorrow. San Francisco friends, get your tickets here. Some info: Ever wonder how Silicon Valley’s top startups use comedy, improv and storytelling principles to create great content, stand out from the noise and ultimately sell more? There is
For those of you who missed the Humor Code‘s book launch at Denver’s Tattered Cover, it was recorded. I am biased (obviously), but it was funny. Seriously, funny. THE HUMOR CODE TAKES OVER THE TATTERED COVER (LISTEN). Many thanks to Ryan Warner (left) of Colorado Public Radio for a great
In this introspective episode of Solo Thoughts, Peter McGraw delves into the life-altering insights gained from a year’s worth of solo psilocybin trips, exploring
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
