Benign violation theory sighting in forthcoming research by Sam Yam and colleagues. Here is an article about it. What I like about this work is that it highlights both the risks and rewards of being funny at work: A leader who issues a steady drumbeat of ‘benign violations’ through his
The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while
The robots are coming. With that in mind, I have been incorporating communication, creativity, and charisma lessons into my marketing management course. Students are going to need those skills during the fourth industrial revolution. The Leeds School recently covered a comedy-inspired “pitch lab” that I recently hosted. Here is an
Quick post: Last chance to RSVP for Leeds Business Insights event down in Denver tomorrow night (11/17/2017). Innovative research for real-world impact Leeds Business Insights is a series of speaking and networking engagements featuring today’s groundbreaking research that shapes tomorrow’s workplace. Come engage with your fellow alumni and our world-renowned faculty
Inspired by Richard Thaler’s Nobel Prize in Economics, here are a couple of old posts about emotional accounting–research that complements his work on mental accounting: Emotional Accounting Part 1 (complementing mental accounting): My good friend Jonathan Levav and I published a paper in the Journal of Marketing Research that examines how people’s
I occasionally receive emails from (real) people commenting on the benign violation theory. Sometimes the message is critical. And sometimes complimentary. I received this message from a comedian (who asked to remain anonymous). It’s a thoughtful take connecting the theory to comedy: Dear Dr. McGraw — What interests me most
I am teaching a PhD seminar on consumer and managerial decision making. I have a schedule conflict with an upcoming class. So, I asked the students to come up with a useful way to spend that time (until I can get the class rescheduled). Their first suggestion was to engage
Comedians often believe that words with a “k” sounds makes things funnier. Just google “K sound comedy,” and you will see lots of posts about it. Grammar Girl even dedicated a post to it: The humor potential of the letter ‘k’ has been part of comic lore
This episode seeks to explore the singles advocacy movement with Gordon Morris, who is aiming to breathe new life into Unmarried Equality, a nonprofit
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
