C.V.

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More evidence that things don’t go viral

I don’t think that things go viral (aside from viruses). Scott Galloway probably agrees. Check the first minute of this video that talks about “pay-to-play” on YouTube. (His L2inc video series is excellent, btw). In sum: if you want millions of views, pay for it with advertising.

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Repost: Things don’t go viral (except viruses)

You have heard the stories about viral videos that receive millions of views. One part of those stories, however, is not true. Things don’t go viral the way that viruses that do. .…………………………..Not the way it happens Academics, business people, and the man on the street commonly believe that interesting

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I take it back.

After my last sabbatical, I reported in a blog post what might be my post-Humor Code life might look like. I am now taking back one of the plans that I presented in the report: 3) Draw on the benign violation theory and related behavioral science research to examine how we

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Another Benign Violation: Roast Me

Being publicly degraded is distressing.  However, a popular subreddit on Reddit, /r/roastme, is populated by people asking to get roasted by  strangers. The results are… pretty funny. actually: The Benign Violation Theory helps explain what makes this process so funny. Humor arises when something is wrong yet okay, threatening yet safe,

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Another Benign Violation: Darwin Awards

Charles Darwin is best known for outlining the theory of evolution. The Darwin Awards showcase humans who have “self-selected” themselves out of the gene pool by doing something outrageously stupid. 2004: An Italian named Fabio had quit his job as an ostrich farmer to drive trucks, and in his spare

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Repost: T-hacking

Academic reviewers: Google before you write your review. Don’t be surprised if you find related but uncited research. The repost… In recent years, scholars, policy makers and the general public have learned about unethical behavior across academic disciplines — creating a crisis of confidence in the reliability of research findings.

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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