C.V.

Consumer Psych

Flash Post: More bad branding for your viewing pleasure.

Although they won’t win this contest, the Big Ten Athletic Conference has created an appallingly bad new logo and coupled it with appallingly bad names for their new divisions. Q: How could they have avoided this debacle? A: Combine art and science by hiring a good designer and market researcher.

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Another neuoromarketing publicity stunt?

I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are

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Should marketers pay consumers for their opinions?

Jillian Lakritz of Sandbox Collaborative recently gave a guest lecture in my Consumer Behavior class. Jillian is an expert in consumer insight research, branding, and product innovation. I asked her whether market researchers should pay consumers for their opinions. Her answer: What is noteworthy about Jillian’s answer is that she

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How airlines use reference points to arrive early.

I recent flew between Denver to Philadelphia. We were about 30 minutes early. My return flight was 35 minutes early. Too good to be true, right? Right. How dare Southwest be early! How is it possible that an airline can achieve that kind of efficiency? They certainly didn’t fly faster.

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A neuromarketing publicity stunt?

As I mentioned in a previous post, I believe that neuromarketing can provide empirically valuable (albeit financially costly) insights about consumer preferences. A caveat before I begin:  I recognize that my approach as an academic to the topic of neuromarketing is likely to be different than a firm that is

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A hint that social media tells marketers something about you.

Dan Goldstein at Decision Science News and Shared Goel at Messy Matters recently presented data that suggest knowing what your friends like is predictive of what you like. The post is worth checking out: We measured the extent to which your friends’ behavior predicts your own, and found that in

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How much money do you need to buy happiness in your city?

Check out this “Real Time Economics” Blog post in the WSJ that estimates the amount of money you need to earn to make you happy in various cities. Although happiness is “attainable” in Denver at $75,750, you need $93,000 in Boulder. Boulder is a bargain, however, compared to the $163,500

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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