C.V.

Consumer Psych

Flash post: Talent is not enough

I came across this Split Sider article this morning: There are many talented, successful people on the list (e.g.,Sarah Silverman, Louis CK, Greg Daniels, the guys from “It’s Always Sunny). As I read it, I was remind of how talent is necessary but not sufficient for success in the competitive

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Yo, it’s startup week

Boulder has experienced an explosion in (tech) startups.The influx of talent has made for a vibrant atmosphere in town. A host of networking and educational events have also sprung up. Take Boulder Startup Week as an example.   Each May, we throw a 5-day event that showcases the unique startup culture

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I’m a bit of klouchebag

I am on Twitter, and I kind of like it. Recently, in response to a Wired article on Klout scores, Tom Scott (@tomscott), brilliantly came up with an algorithm that measures the “douchiness” of your Twitter behavior. (For those not familiar with a Klout score, it measures your social influence

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Will a luxury car make you happy?

A lot of research has considered an important question: What makes you happy? From the research one could glean a few commonly-accepted principles that you should consider before spending money some something you think will make you happy. – You adapt to (good or bad) experiences a lot faster than

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My first video blog: Planned obsolescence

I will be posting video blogs on occasion.  My video examines how marketers want their products to fail: x As always, I welcome feedback. ———————————————————————— More information about planned obsolescence: Made to Break: Technology and Obsolescence in America Planned Obsolescence: 8 Products Designed to Fail Is Apple Guilty of Planned

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Take the guilty pleasure test

“Guilty pleasure” …Something pleasurable that induces a usually minor feeling of guilt. – Merriam-Webster …Something that you shouldn’t like, but like anyway. – Urban Dictionary . These definitions focus on emotional and cognitive elements (e.g., feelings of guilt, pleasurable, shouldn’t like, like), but they overlook the behaviors associated with guilty

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Why are there so many bad Super Bowl ads?

[An early post this week.] Last year, I asked why Superbowl advertising is so violent.  This year, I ask  why Superbowl advertising can be so bad. You know the deal: …1. A Super Bowl ad costs $3.5 million for 30 seconds. …2. More than 100 million people watch the Super

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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