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Representing Singles in Your Marketing Communications

Subscribe to Single Insights: The Science of Solos This article first appeared here. Imagine an advertisement that shows a woman taking a pregnancy test. What is her relationship status? If you saw her as ‘partnered’, your intuitions are similar to the results of a survey in which I asked everyday people to

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Covid-related thoughts that might help

Here is a preview of Covid-related insights from a forthcoming episode of Solo (on 7/30). These three observations were made by friends whom I sought advice from after a covid-related meltdown I was having. 1. “The cavalry is not coming.” By now, this should be self-explanatory. There is no institution

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Q: What is the opposite of brainstorming? A: Sh*tstorming

As you know, I have a new book. (Pro-tip: don’t launch a book during a pandemic.) In any case, I gave a talk about it today and presented the concept of shitstorming (or the HR-friendly name “shtickstorming“). What is shitstorming? Here is the passage from Chapter 1 (Reverse it.) that

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Contemplating a Change? Start with a Comedian’s One Sheet

Contemplating a Change? Start with a Comedian’s One Sheet The following is adapted from Shtick to Business. The Covid-19 pandemic is getting people to consider major changes to their lives. Perhaps there’s a loss of a job, a declining industry, or you simply can’t imagine going back to an office park

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Join Peter for a Live Solo Call

Good Solos, I am starting to build a community of listeners for my Solo podcast. As a first step, I am hosting a live call on Sunday 5/24 8 pm EDT/5 pm PDT. If you want to join, please sign up here to receive more information. What will happen: -I

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How a Pen and Notebook Can Prepare You for Life Post-Pandemic

How a Pen and Notebook Can Prepare You for Life Post-Pandemic The following is adapted from Shtick to Business. A notebook—not a microphone–is the most important tool of the masters of comedy. And it could be the most important tool for you as you think about your next product launch, entrepreneurial

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Please sign up for the Solo community

Good people, if you are interested in joining the Solo community, please sign up HERE. I will start by hosting live zoom meetups (in May and June) to talk about solo living, get feedback, and have you folks chat with each other. Other benefits are forthcoming!

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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