James Craig recently came to my Buyer Behavior class to talk about B2B sales and marketing. After his guest lecture, I asked him to complete fill in the blank: James recognizes that: -Consistent with B2C marketing lessons, it is important to understand the needs of the customer. -Unlike B2C marketing,
Why are these funny camera angles funny? A funny camera angle is funny when it creates a benign violation. The benign violation theory proposes that humor occurs when a situation is simultaneously seen as wrong, unsettling or threatening (i.e., a violation) and okay, acceptable or safe (i.e., benign). A survey
Quick post. I am headed to Chicago for the Association for Consumer Research (ACR) Conference. The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. Basically, a bunch of nerds get together
Before I started my sabbatical (which has ended), I made a list of the things that I hoped to accomplish. Did I succeed or fail? 1. Finish working the Humor Code, which is due to publisher on December 31, 2012. Success. The book available for pre-order on Amazon and elsewhere.
Reposting something I wrote last year during last the Bronco’s season opener: It may sound crazy to some of you, but I recently made the choice to stop caring about football. The seeds were planted many years ago when I skipped a Super Bowl (the Packers were playing, I think.)
Simon Laham, lecturer at the University of Melbourne and author of the Science of Sin, answers the question: Which is the most sinful country? Simon’s project is really fun, but it has challenges. If you want to measure the frequency of sins, then you need to find a proxy for
I am giving a talk, Change through Comedy (#comedy4change) at SXSW V2V. A few thoughts in advance of the talk: There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new
Joel Warner and I were recently asked by Huffington Post to comment on philosopher Daniel Dennett’s TED talk. Our response can be found here — or below. Time to put humor under the microscope Daniel Dennett makes a good point in his TED talk, Cute, Sexy, Sweet, Funny, when he
Welcome back to another episode of “Aging Single,” where Peter McGraw explores the intricacies of aging, retiring, and dying solo. This time, in episode
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
