Last week, the BBC World Service Radio rang me up and asked me what makes things funny. They also included a very funny comedian, Alonzo Bodden, on the call. You can listen to the entire thing by clicking the link below. Try to ignore my heavy breathing (I was excited).
A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80.
My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices. The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The
Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs. I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more
Peter McGraw welcomes a member of the Solo community, Bill Neil, for a round of Truth or Truth. Sign up for the Solo community
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
