As a consumer psychologist, I have been intently following the developments in the emerging academic and applied field of neuromarketing. But first, a definition courtesy of Wikipedia (as of 8/25/10): Neuromarketing is a new field of marketing that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use
Last week, the BBC World Service Radio rang me up and asked me what makes things funny. They also included a very funny comedian, Alonzo Bodden, on the call. You can listen to the entire thing by clicking the link below. Try to ignore my heavy breathing (I was excited).
A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80.
My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices. The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The
Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs. I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more
How do you value yourself? This fan-favorite episode is being re-released for new listeners (or a reminder for seasoned listeners)! Peter McGraw welcomes Sarah
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
