Judgment

The BBC wants to know what makes things funny.

Last week, the BBC World Service Radio rang me up and asked me what makes things funny. They also included a very funny comedian, Alonzo Bodden, on the call. You can listen to the entire thing by clicking the link below. Try to ignore my heavy breathing (I was excited).

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Emotional Accounting Part 2: The Laundering Effect

A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice.  Journal of Marketing Research, 46, 66-80.

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Emotional Accounting Part 1 (complementing mental accounting)

My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices.  The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The

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Peter McGraw launches his blog – finally.

Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs.  I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more

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SOLO 92 | Self-Contained
Podcast - Solo

Self-Contained

  Peter McGraw is joined by guest co-host Christina Campbell to talk to Emma John, the author of Self-Contained: Scenes from a Single Life. They

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Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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