Judgment

Flash post: More ESP controversy

I recently wrote a post about ESP, where I mentioned work by Daryl Bem. Yesterday’s New York Times reports a forthcoming and controversial paper by Bem (LINK). The paper describes nine unusual lab experiments performed over the past decade by its author, Daryl J. Bem, an emeritus professor at Cornell,

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Another neuoromarketing publicity stunt?

I recently wrote a post about a market research company, NeuroFocus, that specializes in neuromarketing techniques. I questioned the strength of the methodology they used to support a claim that neuoro-imaging helped improved the sales of a magazine. Well, not to pick on NeuroFocus, but I wonder if they are

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How can you tell if you have ESP?

The  subject of Extra Sensory Perception (ESP) came up in my class recently. According to a 2001 Gallup Poll, about 50% of the U.S. population believe in ESP. Few of my students were willing to admit publicly that they believe they can predict the future. Nonetheless, we had a spirited

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Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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