Judgment

How airlines use reference points to arrive early.

I recent flew between Denver to Philadelphia. We were about 30 minutes early. My return flight was 35 minutes early. Too good to be true, right? Right. How dare Southwest be early! How is it possible that an airline can achieve that kind of efficiency? They certainly didn’t fly faster.

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A neuromarketing publicity stunt?

As I mentioned in a previous post, I believe that neuromarketing can provide empirically valuable (albeit financially costly) insights about consumer preferences. A caveat before I begin:  I recognize that my approach as an academic to the topic of neuromarketing is likely to be different than a firm that is

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A brief introduction to the benign violation theory of humor

Below I introduce the benign violation theory and discuss a paper, Benign violations: Making immoral behavior funny, that Caleb Warren and I recently published in the August 2010 volume of Psychological Science. The benign violation theory builds on work by Tom Veatch and integrates existing humor theories to propose that

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A hint that social media tells marketers something about you.

Dan Goldstein at Decision Science News and Shared Goel at Messy Matters recently presented data that suggest knowing what your friends like is predictive of what you like. The post is worth checking out: We measured the extent to which your friends’ behavior predicts your own, and found that in

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How much money do you need to buy happiness in your city?

Check out this “Real Time Economics” Blog post in the WSJ that estimates the amount of money you need to earn to make you happy in various cities. Although happiness is “attainable” in Denver at $75,750, you need $93,000 in Boulder. Boulder is a bargain, however, compared to the $163,500

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What does a 40% chance of rain really mean?

Last week at Ignite Boulder,  Joel Gratz (@gratzo), a famous Boulder meteorologist and creator of weather websites for winter sports enthusiasts (coloradopowderforecast.com) and summer sports enthusiasts (dontgetzapped.com), gave a talk, “Hire a Meteorologist, Not a Stock Broker.”  He argued that meteorologists are more accurate  than you might think (and certainly

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Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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