Peter McGraw helps organizations that are struggling to delight customers and failing to stand out in a cluttered marketplace.
Shtick to Business: From Punchline to Bottom Line
Let the world’s funniest people show your organization how to drive growth and sustainable success.
Comedians don’t just make us laugh; they epitomize resilience, creativity, and innovation. Their tools of the trade can provide businesses with unparalleled strategies to thrive.
As a global expert in the scientific study of humor who has shared the with comics and spent time with them in dingy green rooms, Peter McGraw presents entertaining insights gleaned from the masters of comedy—and most creative rule breakers:
- How a simple “101” comedy trick used by Chris Rock, Ali Wong, and Anthony Jeslenik can overcome biases and reveal new business opportunities.
- Why Tina Fey and Amy Poehler’s approach to comedy is the model for the radical collaboration needed to implement creative solutions
- What tactics Mae West, Jim Gaffigan, and the writers of The Onion use to enhance inventive thinking.
- Why smart businesses are building brands like Dave Chappelle, Joan Rivers, and Sarah Silverman in order to get ahead of the competition.
- How to develop Jerry Seinfeld’s comic-as-outside perspective in order to identify new growth opportunities and fearlessly smash the status quo.
The world of comedy, surprisingly, offers a treasure trove of insights. McGraw—with the help of the world’s funniest people—will help you uniquely solve problems, craft messages that cut through the clutter, and create ground-breaking products and captivating brands.
Talks at select organizations
Peter McGraw is a sought-after professional speaker.
Dr. Peter McGraw is a behavioral economist and business school professor at the University of Colorado Boulder. He hosts the podcast Solo – The Single Person’s Guide to a Remarkable Life, he writes for Single Insights – The Science of Solos, hosts The Solo Salon, and the author of Solo – Building a Remarkable Life of Your Own. As a marketing and psychology professor at the Leeds School of Business, he teaches courses in behavioral economics, marketing management, and consumer behavior. He speaks at Fortune 500 companies, public events, and universities around the world.
Talks at select universities
Talks at select universities
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