In this article, Joel Warner and I discuss when jokes are ‘too soon.’ How long does someone have to wait before making a joke about a sensitive topic? We explain how to find a balance using the benign violation theory.
The benign violation theory highlights the role of psychological distance in comedy: Not enough distance, and the joke offends; too much, and it bores. So how do you find that comedic sweet spot? Waiting for days, months, or even years before tackling a taboo subject is an obvious way to make a violation feel distant and therefore more benign. (South Park, for instance, declared in 2002 that AIDS was “finally funny.”)
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