C.V.

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How airlines use reference points to arrive early.

I recent flew between Denver to Philadelphia. We were about 30 minutes early. My return flight was 35 minutes early. Too good to be true, right? Right. How dare Southwest be early! How is it possible that an airline can achieve that kind of efficiency? They certainly didn’t fly faster.

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A neuromarketing publicity stunt?

As I mentioned in a previous post, I believe that neuromarketing can provide empirically valuable (albeit financially costly) insights about consumer preferences. A caveat before I begin:  I recognize that my approach as an academic to the topic of neuromarketing is likely to be different than a firm that is

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A brief introduction to the benign violation theory of humor

Below I introduce the benign violation theory and discuss a paper, Benign violations: Making immoral behavior funny, that Caleb Warren and I recently published in the August 2010 volume of Psychological Science. The benign violation theory builds on work by Tom Veatch and integrates existing humor theories to propose that

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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