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Emotional Accounting Part 1 (complementing mental accounting)

My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices.  The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The

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Peter McGraw launches his blog – finally.

Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs.  I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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