Jillian Lakritz of Sandbox Collaborative recently gave a guest lecture in my Consumer Behavior class. Jillian is an expert in consumer insight research, branding, and product innovation. I asked her whether market researchers should pay consumers for their opinions. Her answer: What is noteworthy about Jillian’s answer is that she
Which of the following “luxury” items do you want to learn how to buy? A) Rare wines B) Helicopters C) Face lifts D) Estate jewelry E) Vintage cars F) Investment handbags Well, you can learn how to purchase all of the in this week’s Wall Street Journal magazine. The most
Co-authored with Dan Bartels A small Church in Gainesville, FL recently planned to burn Qurans as part of a protest against “the radical element of Islam.” The burning was to be conducted on September 11, 2010. In response to public and government outcry, the Church’s Pastor called off the protest.
Before TEDxBoulder, I had a chance to conduct a brief interview with David Thomas, co-editor of the Videogame Journalism Style Guide and Reference Manual. He also blogs on occasion: www.buzzcut.com I asked him, “What makes a place fun?,” which happened to be the title of his talk. His complete TEDxBoulder
The other day, a co-author, Bridget Leonard, was preparing a poster for the upcoming Association for Consumer Research conference. She needed to bring thumbtacks with her on the plane and was not sure would be able to carry them on. I was not sure either. Seriously. If you have spent
In September of 2002 Fortune Magazine profiled up-and-coming attorney general, Eliot Spitzer, describing him as “unequivocal” in his targeted crackdown of the corruption pervading Wall Street. Later, in his role as governor of New York, this dynamo signed into law strong legislation against prostitution. Less than a year after enacting
Dan Bartels and I co-direct the Moral Research Lab, or as we call it, MoRL. The lab investigates the mental processes underlying morally-motivated judgment and choice, with a focus on consumer behavior and implications for public policy. What makes MoRL different from many other research labs is that we hold
I recent flew between Denver to Philadelphia. We were about 30 minutes early. My return flight was 35 minutes early. Too good to be true, right? Right. How dare Southwest be early! How is it possible that an airline can achieve that kind of efficiency? They certainly didn’t fly faster.
How do you value yourself? This fan-favorite episode is being re-released for new listeners (or a reminder for seasoned listeners)! Peter McGraw welcomes Sarah
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
