Blog

The best day to blog

Q: What is the best day to launch a blog post? A: Well, as is usually the case,  it depends on who you ask. I Googled it, and check out what showed up back-to-back: Hmmh. I am going to split the difference and make focal posts on Wednesdays. I will

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Emotional Accounting Part 2: The Laundering Effect

A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice.  Journal of Marketing Research, 46, 66-80.

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Emotional Accounting Part 1 (complementing mental accounting)

My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices.  The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The

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Peter McGraw launches his blog – finally.

Good people, After too much planning, I am finally launching my blog — a small (but deep) voice in a sea of a few hundred million blogs.  I know I *should* post something every day, but given my busy pre-tenure schedule, I suspect that once a week is a more

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SOLO 83 | Solo Travel
Podcast - Solo

Solo Travel

  Welcome to the final episode of Peter McGraw’s series on solitude. He invites two solo travelers – one part-time and one full-time – to

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Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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