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How airlines use reference points to arrive early.

I recent flew between Denver to Philadelphia. We were about 30 minutes early. My return flight was 35 minutes early. Too good to be true, right? Right. How dare Southwest be early! How is it possible that an airline can achieve that kind of efficiency? They certainly didn’t fly faster.

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A neuromarketing publicity stunt?

As I mentioned in a previous post, I believe that neuromarketing can provide empirically valuable (albeit financially costly) insights about consumer preferences. A caveat before I begin:  I recognize that my approach as an academic to the topic of neuromarketing is likely to be different than a firm that is

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SOLO 156 | Emotional Intelligence
Podcast - Solo

Emotional Intelligence

  In the third installment in a series on the invention of marriage and cooperation, Peter McGraw speaks to Hillary Anger Elfenbein about something that

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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