Judgment

(Foolishly) Launching My Book Today

Am I launching my book at the worst possible time? I don’t know, but it is ready to go. Good people, Wishing you the best during these turbulent times. I am trying to live my life as normally as I can during abnormal times. I write this from the desert

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Shtick to Business is available for pre-order on Amazon

I am pleased to announce that (unlike toilet paper) my new book -Shtick to Business –  is available for pre-order on the Amazon. What do comedians know about killing it in business? Just ask a behavioral economist (i.e., me) who teaches MBAs by day and decodes comedy by night. Dr.

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Beyond advertising: Marketing research on humor and consumer goals

The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while

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Leeds Business Insights comes to Denver (11/7)

Quick post: Last chance to RSVP for Leeds Business Insights event down in Denver tomorrow night (11/17/2017). Innovative research for real-world impact Leeds Business Insights is a series of speaking and networking engagements featuring today’s groundbreaking research that shapes tomorrow’s workplace. Come engage with your fellow alumni and our world-renowned faculty

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Nobel Prize inspired repost: Emotional Accounting

Inspired by Richard Thaler’s Nobel Prize in Economics, here are a couple of old posts about emotional accounting–research that complements his work on mental accounting: Emotional Accounting Part 1 (complementing mental accounting): My good friend Jonathan Levav and I published a paper in the Journal of Marketing Research that examines how people’s

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Are you living in a simulation?

Philosopher Nick Bostrom wrote a paper that makes a fascinating suggestion: You could be living in a simulation. ABSTRACT. This paper argues that at least one of the following propositions is true: (1) the human species is very likely to go extinct before reaching a “posthuman” stage; (2) any posthuman civilization

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Which of these talks do you prefer?

I am developing more applied professional talks that translate humor research into actionable takeaways for a business audience. Which of you these two talks would you be more interested in hearing? What’s so Funny about Business: Six Ways that Humor Benefits Your Career. Work does not have to be the

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T-hacking comes up in a Twitter conversation.

I have written about T-hacking (here and here). What is T-hacking? T-hacking — short for “theory hacking” — is the practice of excluding or mischaracterizing relevant theory or findings from the conceptual development of a paper. T-hacking benefits the t-hacker by boosting the theoretical contribution of the research and thus

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SOLO 92 | Self-Contained
Podcast - Solo

Self-Contained

  Peter McGraw is joined by guest co-host Christina Campbell to talk to Emma John, the author of Self-Contained: Scenes from a Single Life. They

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Not Featured

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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